SMS Communications

If you choose to receive text (SMS) messages from Serenity Urgent Care, we may send you messages related to:

• Appointment confirmations and reminders

• Check-in instructions

• Follow-up care information

• Prescription and pharmacy notifications

• Billing and payment reminders

• Responses to your inquiries

• General customer service communications regarding your care

Message frequency varies based on your interactions with Serenity Urgent Care.

Message and data rates may apply.

You may opt out of receiving SMS messages at any time by replying STOP to any text message. For assistance, reply HELP or contact our office directly.

Your mobile phone number and SMS consent are used solely to provide the communications you have requested.

SMS consent is not shared with third parties or affiliates for marketing purposes.

Please do not use text messaging to communicate medical emergencies. If you are experiencing a medical emergency, call 911 or go to the nearest emergency department immediately.

At Serenity Urgent Care, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://serenityurgentcare.com, contact our clinic, request an appointment, or use our services.

By using our website, you agree to the practices described in this Privacy Policy.

Information We Collect

Depending on how you interact with our website, we may collect:

Personal Information

• Name
• Email address
• Phone number
• Appointment request information
• Insurance information (when provided)
• Medical information you voluntarily submit through forms
• Any information you include in messages sent through our contact forms

Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address
• Browser type
• Device information
• Operating system
• Pages visited
• Time spent on pages
• Referral source
• General location information
• Cookies and similar technologies

How We Use Your Information

We may use your information to:

• Schedule appointments
• Respond to inquiries
• Provide medical services
• Improve our website and patient experience
• Analyze website traffic
• Measure advertising performance
• Maintain website security
• Comply with legal obligations
• Process payments if online payment services become available in the future

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve your browsing experience.

Cookies help us:

• Remember your preferences
• Measure website performance
• Understand visitor behavior
• Improve website functionality
• Evaluate advertising effectiveness

You can control cookies through your browser settings. Disabling cookies may affect certain website features.

Analytics and Advertising

We use trusted third-party services including:

• Google Analytics
• Google Tag Manager
• Google Ads Conversion Tracking

These services help us understand website performance and measure advertising effectiveness. They may collect information such as:

• Pages visited
• Time spent on the site
• Device type
• Browser information
• Anonymous usage statistics

These providers operate under their own privacy policies.

Appointment Requests

If you submit an appointment request or contact form, we collect only the information necessary to respond to your request and provide appropriate medical services.

Submitting information through our website does not establish a provider-patient relationship until confirmed by our clinic.

Medical Information

Any health-related information you voluntarily provide through our website will be handled with appropriate care.

Please do not send emergency medical information through website forms or email.

If you are experiencing a medical emergency, call 911 or visit the nearest emergency room immediately.

HIPAA Notice

Serenity Urgent Care is committed to protecting patient privacy.

Where applicable, protected health information (PHI) is handled in accordance with the Health Insurance Portability and Accountability Act (HIPAA) and other applicable laws.

This website Privacy Policy does not replace our official HIPAA Notice of Privacy Practices, which is available upon request at our clinic.

Information Sharing

We do not sell your personal information.

We may share information with trusted service providers who assist in operating our website or providing services, including:

• Website hosting providers
• Analytics providers
• Marketing platforms
• Payment processors (if online payments become available)
• Technology vendors

These providers are required to maintain appropriate safeguards for your information.

We may also disclose information when required by law.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction.

While we strive to protect your information, no internet transmission or electronic storage method can be guaranteed to be completely secure.

Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites.

Children’s Privacy

Our website is not directed toward children under the age of 13.

We do not knowingly collect personal information from children through our website.

Your Privacy Rights

Depending on your state of residence, you may have rights regarding your personal information, including the right to:

• Request access to your information
• Request corrections
• Request deletion where permitted by law
• Request information regarding how your data is used

To exercise these rights, please contact us using the information below.

Changes to This Privacy Policy

We may update this Privacy Policy periodically.

Any changes will be posted on this page with an updated Effective Date.

Contact Us

If you have questions regarding this Privacy Policy, please contact:

Serenity Urgent Care
19920 Farmington Rd
Livonia, MI 48152

Phone: (248) 482-8809

Email: info@serenityurgentcare.com

Website: https://serenityurgentcare.com